Very few tourist destinations can offer such varied options as Brazil. Its natural beauties, the enormous popular festivities and the countless protected environmental reserves are valuable attractions that astound the foreign tourist when it comes time to choose a vacation destination. Everyone has already heard about Rio de Janeiro, Carnival, the Amazon or the country’s paradisiacal beaches. Recent surveys carried out by Embratur (Brazilian Tourism Institute) show that the most sought after Brazilian location is Rio de Janeiro. Also called the Marvelous City, this capital of the state of Rio de Janeiro has some breathtaking scenery and is also home to the largest popular festivity in the world: Carnival. The grandiose celebration, which gathers thousand of merrymakers every year to dance and watch the Samba School parades, attracts a significant number of foreign visitors to the grandstands and box seats that line the Marquês de Sapucaí Avenue. Carnival is also present in the schedules of several other Brazilian cities, attracting the interest of a great many foreigners who visit Brazil. São Paulo follows Rio’s example, and it too puts on some lively Samba School parades; in Pernambuco, the merrymakers in Olinda and Recife, who dance in the streets in costumes, following music groups on floats and maracatus, and carrying the famous gigantic dolls from the region are the ones who stand out; in Salvador, capital of Bahia, the fun is provided by trios elétricos, mobile stages that pull thousands of people along behind them to the sound of the axé music from Bahia until sunrise. The country’s beautiful beaches and natural wonders also call people’s attention and attract 35% of the tourists, according to surveys carried out by Embratur. With a coastline that extends more than seven thousand kilometers, Brazil has the privilege of being able to offer several leisure options in this segment. Among the most visited beaches in the country, we have the famous beaches of Ipanema and Copacabana, along the Rio de Janeiro coast; Joaquina, in the south of the country, famous for holding national and international surf championships; Praia do Forte, along the north coast of Bahia, headquarters for the Tamar Project for the preservation of sea turtles; and the wonderful beaches in the Fernando de Noronha archipelago. And one cannot forget about Ecotourism, the segment that has attracted most new followers over the past few years. According to data from the Ecotourism Society, average annual growth has been between 10% and 15%. Those interested in this type of traveling total 5% of the entire world tourist flow, or approximately 35 million people. And Brazil is one of the destinations with greatest potential in this segment, since it has one of the world icons for ecology and biodiversity: the Amazon, located in the north of the country, with around 5.5 million square kilometers. It is estimated that the forests alone in the Amazon region have 60% of all life forms on the planet – more than half of which are still unknown to science.