The town of Hamajima-cho faces the Sea of Kumano into which the Kuroshio flows heavily and Ago Bay which has calm waves. Thanks to the beautiful scenery and benefits from the characteristic complicated seashore, the town has developed into a seaside town. The seafood and marine products in this town have been the driving force of its development. Especially Ise-lobster, which is the king of the seafood, looks like a brave figure representing the future of the town. It is a special product of this town and is regarded as an important product for fishery and sightseeing. People here take in this valuable product, increase and cultivate it. They declare this town to be the home of the Ise-lobster.