When, at the beginning of 1900's, some real pioneers like intelligent tour operators named this tiny piece of land kissed by sea, sun and green of its hills, "Costa Fiorita", created without knowing, a tourist symbol that would be became famous during the years, in opposition to the birth of Costa Azzurra or Costiera Amalfitana. Castiglioncello, Quercianella, Bibbona and the other resorts of Costa Fiorita, became places of cultural and refined tourism, with many important personages: writers, literaturels men and artists like 'Macchiaioli' Painters who were among the best "tourists" and who immortalised the Coast in their famous Works. Art, culture, nature, this is the charming dose union that made famous this Coast. During the 60's Gassman, Sordi, Visconti, Mastroianni, Zeffirelli and many others habitually patronised this beautiful place and they named it Castiglioncello, all together with Costa Fiorita, "The Thyrrenian Sea's Pearl" such as Capri. Portofino, Taormina, Amalfi, and so on. Staying in Costa Fiorita meaned elegance. But also simplicity, thanks to time-honoured traditions' culture. Nowadays Costa Fiorita presents itself again with the same ancient traditions: an unpolluted and beautiful countryside (UE Blue Flags), tourist structures not overwhelm by mass tourism but, in the same time, well organised to satisfy tourist actual exigencies. For all lovers of this kind of tourism that goes against the general trend and for all who want a relaxing and quiet atmosphere, wild rocky cliffs and fascination of the typical Tuscan country, it is necessary to follow Roman and Etruscan's example who found in these places genuine, simple, but beautiful things.